The social enterprise L.O.O.P. seeks to tackle plastic pollution, applying a market model to reach its goal.
L.O.O.P.’s aim is to create a brand that is emblematic of an ecological movement: the generation of new lives for used plastic.
L.O.O.P.’s social mission is to raise awareness about the social and environmental benefits, which recycling offers. L.O.O.P. fulfills this mission through its institutional services, its products, and its social campaigns.
In order to fulfill its corporate mission, L.O.O.P.’s social campaigns seek to raise awareness about the negative consequences of plastic pollution, especially in aquatic ecosystems.
L.O.O.P. looks to connect actors within the plastics recycling industry in Peru and link civil society and the private sector to recyclers in order to raise the rates of national recycling rates.